Key Account Management (KAM) Maturity Modelling Guide
Key Account Management Maturity Framework Focusing solely on acquiring new business often leads to missed opportunities within existing key accounts. In fact, key account management
Key Account Management Maturity Framework Focusing solely on acquiring new business often leads to missed opportunities within existing key accounts. In fact, key account management
Why should B2B organizations adopt KAM Technology With recent economic headwinds tightening everyone’s purse strings, driving growth from existing customers is in vogue. As acquisition
Amidst economic fluctuations in 2024, B2B companies are increasingly focusing on strengthening their KAM portfolio. As their organization’s biggest revenue contributors, the increased importance attached
Account Planning Readiness Assessment: Developed by Forrester Assess your organization’s readiness for effective account planning with this downloadable checklist by Forrester. Evaluate crucial elements such
The Future of Strategic Account Management Unlock the secrets to strategic account management and stay ahead of the curve! Our research team is thrilled to
The world of sales is evolving at a breakneck pace. The days of manual processes and guesswork are long gone. They’ve been replaced by a
The Future of AI-Assisted Account Planning The future of account planning is here, and it’s time to take advantage of it! Let’s ask Mindy, our
The use of big data and artificial intelligence (AI) in account-based marketing has revolutionized the way organizations approach their marketing strategies. Predictive analytics that utilizes
Did you know? The global AI market is valued at over USD $136 billion By 2025, as many as 97 million people will work in
